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Privacy Policy

Introduction


GENERATION WEALTH is fully compliant with the EU General Data Protection Regulation (Regulation (EU) 2016/679, ‘GDPR’) and the Spanish Organic Law 3/2018 on the Protection of Personal Data and Guarantee of Digital Rights (LOPDGDD), along with all other applicable Spanish and EU data protection regulations.


Data Controller Information


  • Website: Generation Wealth

  • Data Controller: Grete Lee-man Suarez

  • Address: C/ Limón 34, 3º I, 28015 Madrid, Spain

  • Contact E-mail: info@generationwealth.es


What Personal Data Do We Collect and For What Purpose?


We only collect data that are necessary, relevant, and proportionate. We process them on a valid legal basis (primarily user consent, legitimate interest, or contractual necessity), which may be withdrawn at any time.


We process personal data for the following purposes:


  1. User Enquiries and Contact
    Purpose:     To respond to questions, feedback, or messages sent via email or contact forms.
    Data processed: Name, email address, and any personal data included in the message.

  2. Newsletter and Editorial Updates
    Purpose:     To send newsletters, market insights, and updates about personal finance content, tools, or educational resources.
    Data processed: Name, email address, and optional professional background.

  3. Comments and Community Participation
    Purpose:     To allow users to comment on published articles and participate in community discussions.
    Data processed: Username, email address, and comment content.

  4. Editorial and Promotional Communications
    Purpose:     To inform users about our own financial literacy tools, events, or services.
    Data processed: Name and email address.

  5. Surveys and Reader Research
    Purpose:     To conduct voluntary polls and surveys to improve editorial quality and user experience.
    Data processed: Identification details, contact information, and survey responses.

  6. Analytics and Content Optimisation
    Purpose:     To analyze traffic patterns, popular topics, and site navigation to optimize our website.
    Data processed: Aggregated or anonymised usage data, IP address, and browser details.

  7. Affiliate Link Management & Conversion Tracking
    Purpose:     When you click on financial products, service links, or referral buttons hosted on our website, technical tracking identifiers (such as click IDs or referral cookies) are processed to track, manage, and verify conversions with our affiliate network partners.
    Data processed: IP address, device type, referrer URL, timestamp, and unique click identifiers (non-directly identifying technical data).


How Long Do We Keep Personal Data?


Personal data are retained only for as long as necessary to fulfill the purpose for which they were collected or until consent is withdrawn, unless a longer retention period is required by law. Technical click and conversion data shared with affiliate networks are retained in accordance with statutory accounting and affiliate attribution periods.


Data Sharing and Service Providers


Personal data or technical navigation identifiers may be shared under the following conditions:


  • With Affiliate & Advertising Networks: When you interact with or click on sponsored, affiliate, or referral links (eg., FinanceAds, Anklaas, or other partner networks), technical referral data (such as click IDs and cookies) are transmitted to validate referrals and attribute conversions.

  • With Trusted Service Providers (Data Processors): We engage reliable third-party providers for website hosting, analytics, email delivery, and technical infrastructure under strict contractual safeguards in compliance with GDPR Article 28.

  • Legal Obligations: Where required by law, court order, or official regulatory requests from public authorities.


We do not sell personal data, nor do we transfer data to third parties for independent marketing purposes without your explicit consent. 


Note, however, GENERATION WEALTH can include links to external third-party websites, including financial institutions, service providers, and affiliate partners. We have no control over, and assume no responsibility or liability for, the content, terms of service, privacy policies, or data handling practices of any third-party websites.


Once you click an external link or leave our domain, the collection and processing of your personal data are governed exclusively by the privacy policy and terms of condition of that external website. We strongly encourage you to review the privacy policy of every site you visit.


Cookies and Tracking Technologies


We use cookies and similar tracking technologies to:


  • Ensure optimal technical functioning of the website.

  • Measure traffic, reader engagement, and technical performance.

  • Attribute affiliate referral clicks to partner networks.


Non-essential cookies (analytics and affiliate performance tracking) are deployed only after user consent is granted via our Cookie Banner. For full details, please consult our Cookies Policy.


Users' Rights


Under GDPR and LOPDGDD, you have the right to:


  • Access: Request copy of the personal data we hold about you.

  • Rectification: Request correction of inaccurate or incomplete data.

  • Erasure (Right to be Forgotten): Request deletion of your personal data.

  • Objection: Object to processing based on legitimate interest or direct marketing.

  • Restriction of Processing: Request temporary suspension of data processing.

  • Data Portability: Receive your personal data in a structured, commonly used format.


How to Exercise Your Rights


To exercise any of these rights, please send a written request to:


Please attach a copy of an official identification document (DNI/NIE or Passport) to verify your identity.


You also have the right to lodge a complaint with the Spanish Data Protection Authority:


Agencia Española de Protección de Datos (AEPD): www.aepd.es


International Visitors (Outside the EU/EEA)


We apply high data protection standards regardless of user location. If you access this website from outside the European Economic Area (EEA):


  • Data Transfers: Your information is stored on secure servers located within the EU (or in jurisdictions with an official "Adequacy Decision" by the European Commission). By using the website, you acknowledge that your data will be processed under Spanish and EU privacy standards.

  • Global Compliance: For visitors from the USA (CCPA/CPRA), Canada (PIPEDA), or other international jurisdictions, we respect your privacy rights, including the right to opt-out of the processing, "sale," or sharing of personal information within the platforms and tools under the direct control of GENERATION WEALTH (noting that we do not sell personal data).


Policy Updates


We may update this Privacy Policy from time to time to reflect changes in our website features, technological updates, or regulatory requirements. The latest version will always be accessible on this page.


Last updated: October 2026

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