Cookies Policy
1. What are cookies and why do we use them?
To make your visit easier, smoother, and more tailored to your interests, this website uses cookies and similar tracking technologies.
Cookies are small text files stored in your browser or device when you visit a website. They help the site remember your preferences (such as language or display settings) and help us understand how readers interact with our content so we can continually improve it.
Cookies do not grant us access to your email address or other personal details unless you voluntarily provide them (for example, by contacting us or subscribing to our newsletter). If you choose to share personal information, it may be linked to cookie data to deliver the requested service.
Think of a cookie as a secure, unique technical ID card for your browser. It can only be read by the website or authorized partner that issued it.
2. Types of cookies we use
We categorize the cookies used on our website based on their specific purpose:
Strictly Necessary Cookies (Technical): Required for the essential technical operation of the website, secure navigation, and managing your privacy choices (such as storing your cookie preferences). These cannot be disabled.
Preference Cookies: Remember your settings (such as your preferred language or region) to provide a more personalized browsing experience.
Analytics & Performance Cookies: Help us aggregate anonymized traffic data (e.g., most-read articles, session duration, traffic sources) to analyze site performance and refine our editorial content.
Affiliate & Conversion Tracking Cookies: When you click on financial product recommendations or comparison links hosted on our site, these cookies and technical click IDs allow us to track, verify, and attribute referrals with our affiliate network partners (such as FinanceAds, Anklaas or other affiliate platforms). They do not directly identify you as an individual; they simply verify the referral source.
Advertising & Marketing Cookies (where applicable): Help manage advertising frequency and display relevant ads aligned with user interests.
Note: Non-essential cookies are set only after you grant explicit consent via our Cookie Banner.
3. Third-Party and Affiliate Cookies
Certain cookies may be placed by trusted third-party service providers (such as web analytics platforms, programmatic ad networks, or affiliate networks).
Affiliate Attribution: When you navigate to a bank or financial provider's website via an affiliate link on GENERATION WEALTH, the receiving affiliate network deploys its own cookies to verify referral validity.
Third-Party Control: These third parties collect and manage data under their own respective privacy and cookie policies. We encourage you to review their policies directly on their websites.
4. Managing Your Choices
When you first visit our site, our consent banner allows you to:
Accept all cookies.
Reject non-essential cookies.
Customize your choices and select which cookie categories to allow.
You can change or withdraw your consent at any time by clicking the floating fingerprint icon located at the bottom corner (left or right) of the page.
Browser Controls
You can also manage, block, or delete cookies directly through your web browser settings (Google Chrome, Mozilla Firefox, Apple Safari, Microsoft Edge, etc.). Please note that blocking essential or functional cookies may affect the website's performance and accessibility.
5. International Visitors and Data Transfers
We apply high privacy standards regardless of where you are located:
Data Storage: Technical data processed via cookies is stored on secure servers located within the EU (or in jurisdictions with an official "Adequacy Decision" by the European Commission, as well as under valid mechanisms such as the EU-U.S. Data Privacy Framework).
Global Compliance: For visitors from the USA (CCPA/CPRA), Canada (PIPEDA), or other international jurisdictions, we honor your rights to opt out of non-essential tracking and the "sale" or sharing of personal information within the tools under the direct control of GENERATION WEALTH.
6. Policy Updates
We may update this Cookies Policy from time to time to reflect changes in our website features, technological updates, or regulatory requirements. The latest version will always be accessible on this page.
Last updated: October 2026